Discovery & Strategy: Identified pet owners’ pain points around trust, ingredient clarity, and product reliability. Decided on a subscription-first approach with educational content as a driver of loyalty.

Platform & Apps: Built on Shopify with Klaviyo (email/SMS), Loox & Judge.me (reviews), ReCharge (subscriptions), Gorgias (support chat), AdRoll (ads), Elevar (data layer), and Convert.com (A/B testing).

Theme & Branding: Extended Shopify theme with Archivo & Playfair Display fonts, new palette, and storytelling-driven product sections. Integrated lifestyle photography and customer visuals for authenticity.

Content & UX: Built out subscription blocks, FAQ accordions, video embeds, and bundle offers. Implemented lazy loading for images and ensured checkout offered Shop Pay, PayPal, Apple Pay, and one-click buy options.

Tracking & Attribution: Configured Elevar for full funnel event tracking, implemented custom cart attributes, and ran Convert.com experiments to refine messaging and layouts. Post-purchase upsells added via custom scripts.

Launch & Iteration: Monitored analytics, refined upsell offers, and adjusted educational content placement. Iterations focused on boosting subscription retention and increasing trust via social proof.