Giorgi Sanodze

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Chebeauty Storefront

Worked on the Shopify setup to make it clean, fast, and focused on selling. The product pages had to educate, reassure, and actually convert visitors into buyers, not just look pretty.

Founded

2021

Headquarters

United States

Industry

E-commerce / Beauty

Revenue

$3M+ (2025 est.)

Employees

20-30

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Discovery & Strategy: Figured out how to position chebe butter as natural but scientific. Checked competitor pages for slow loads, weak reviews, confusing pricing.

Platform & Apps: Shopify was solid for reliability. Added Judge.me for reviews, Klaviyo for email/SMS, Triple Whale for analytics, and Convert.com for A/B testing.

Theme & Branding: Built on Dawn theme, added custom colors, Gilroy & Assistant fonts, product-focused layouts with big images, ingredient details, and community visuals.

Content & UX: Used Embla for image carousels, Tabby.js for tabs/FAQs, and storytelling sections like testimonials and ingredient info to build trust.

Tracking & Attribution: Custom scripts captured hidden cart attributes and applied dynamic pricing by ad source. This helped track ROI and offer personalized deals.

Launch & Iteration: Watched analytics post-launch, tweaked CTAs, copy, and page speed as campaigns scaled. Iterated based on A/B test results.

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Developed Mrs. Quilty’s e-commerce platform serving 20k+ quilting subscribers, with streamlined subscription management, dynamic product catalogs, optimized checkout flows, and scalable architecture for high-volume traffic and seamless customer retention.

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PetPurifair

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